Our Principles

Clean Label Transparency

  • Every Ingredient disclosed

  • No additives or unnecessary fillers

  • Fostering Trust for conscientious pet owners

Sustainable & Ethical Sourcing

  • Dedicated to Minimising our environmental footprint

  • Tetra Pak – made from 71% renewable materials, generating 81% fewer carbon emissions compared to plastic trays and cans. 

  • Traceability back to the farm

Strategic Partnership

  • More than just a supply agreement

  • Collaboration aimed at redefining the wet pet food category

  • Our Production facility allows for high-capacity production

  • Consistent supply and product availability

Premium Natural Ingredients

  • Human Grade Meats

  • Frozen Fresh vegetables

  • Free From :

    • Gluten, Wheat, Artificial Preservatives (capability to develop grain free recipes)

  • Common Ingredients :

    • Protein : Chicken, White Fish, Salmon, Pork, Beef, Lamb, Mackerel, Cheese, Egg

    • Vegetables & Grains : Potato, Rice, Carrots, Parsnips, Seaweed, Broccoli, Sweet Potato, Peas, Beans, Pumpkin,

    • Fruits : Blueberries, Cranberries

High-Protein  Formulations

  • High Meat Content

  • Optimal Nutrition

  • Complete food

  • Premium Ingredients

  • Fresh Meats

  • Real Meats and Fish

  • Plant & Insect Protein

Superior Nutrition

From our Gentle Steam cooking & Tetra Cartons

We are the first and only British Pet food manufacturer to product wet food in plant-based, sustainable, fully recyclable cartons & we steam-cook all of our recipes to lock in the goodness.

By gently steam cooking, we not only preserve the rich, natural nutrients of the high quality ingredients we source, but also create tastier, complete meals.

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